Business Units » Lottery Systems » Services » Marketing & Advertising Services

Lotto Store Consulting on the product portfolio
CBN works with each customer to develop a product portfolio that is suitable to the customer's marketplace. The portfolio may include instant tickets, Lotto, daily games, Keno, and value-added services such as PIN numbers for cell phones and bill payment.

Marketing research
CBN has top-notch market researchers who will study your marketplace and determine which games and services are best for your product portfolio.

Marketing Branding
Successful branding is accomplished through an effective research program. We find out what your consumers want, develop quality products to fulfill those needs, then deliver consistent value to consumers each time they purchase your games.

CBN develops its advertising and promotional materials to represent our customer's integrity, dignity, and values, and to achieve the primary mission of maximizing revenue in order to fund good causes.